Whether it’s due to a competitor or a startup disrupting a product or service line, or an entire industry going into a decline during a global pandemic; organizational strategy today needs continual reassessment to maintain competitiveness.

Pathfinding proposes an ‘always-on’ strategic planning process that can be scaled across all levels of an organization. Instead of developing strategic plans annually or quarterly, organizations should focus on enabling communication and decision-making lines that enable all stakeholders to both feed into and take direction from strategies that can adapt to shifting ecosystem conditions.

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